Group Booking Uncaged
Bird Kingdom in Niagara Falls, Ontario brings visitors face to face with over 500 rare and exotic birds in an immersive natural setting. The world’s largest indoor aviary promotes their vision of conservation through a myriad of unique programs. The four-time Attraction of the Year winner has gone the extra mile to offer truly one-of-a-kind experiences for students, corporate groups, and tours from around the world. With so many exciting opportunities, Bird Kingdom couldn’t afford to be grounded by an ordinary group booking system.
JMR SoftwareSystems has a long history in the Niagara region. Since 1989 their custom booking and reservation solutions have played an important role at tourism and hospitality heavyweights such as the Skylon Tower, the Niagara Falls IMAX Theatre and the Niagara Parks Commission. With their next generation EasyBook system, JMR’s developers have ushered in a new era of group booking freedom for Bird Kingdom.
Bird Kingdom books such a wide variety of diverse groups and programs that flexibility is essential. With their main atrium as the centerpiece, the attraction has created an innovative set of guided tours, interactive wildlife encounters and behind the scenes adventures. The aviary’s been a boon to educators with curriculum based classroom programs and seminars. For corporate guests, workshops and unique team building opportunities are offered. Refreshments are served at a one of a kind, century old, hand carved teak Javanese Nobleman’s house and the newly renovated Riverview Room overlooking the Niagara Gorge. Bird Kingdom has even become a favourite venue for couples to exchange vows, with intimate and unique weddings hosted on site.
Bookings can be made anywhere, from the sales office to the trade show floor
With so much going on, JMR EasyBook had to easily adapt to each new idea. Built to be flexible from the ground up, the system can handle whatever the Bird Kingdom imagines. With JMR EasyBook it’s simple to schedule multiple simultaneous events of different types. Whether it’s a class, a wedding or a luncheon, the system’s friendly and intuitive interface makes scheduling a snap. It’s no surprise that the group sales staff fearlessly invites custom itineraries from their groups.
Taking full advantage of the internet, JMR EasyBook goes where Bird Kingdom’s sales staff goes. Securely accessible anywhere, new bookings can be made directly from the trade show floor. With a client’s full booking history at their finger tips, decision makers have access to up-to-the-second information. Through an expandable set of reports it’s easy to pull up intelligent, industry wide comparisons on the fly.
Back at Bird Kingdom that same web-focus gives staff the freedom to pull up JMR EasyBook from any computer’s web browser. No complex software installations or costly hardware is required. When new bookings arrive or past confirmations are changed, the people who need to know are emailed automatically. JMR EasyBook keeps the Bird Kingdom staff connected and gives them the freedom to soar to ever loftier heights.
