Coast to Coast Intelligence
Every company has this story. The Point Of Sale systems are collecting information vital to your business. You need to use this knowledge to plan and strategize, to truly understand your customers and shore up any weaknesses. Unfortunately you’re often cut off from the whole picture. You know it’s in there, but the canned reports the Point Of Sale gives you just aren’t up to the task. They were written by computer programmers, not someone who truly who knows your business. How many hours a week are wasted manually creating the reports you actually need? Wouldn’t that time be better spent understanding them?
Destination Cinema had these challenges and more, with an international scope. The leader in giant screen film experiences maintains theatres in such destinations as the Grand Canyon, Myrtle Beach, Victoria, British Columbia, San Simeon, California and both sides of the border at Niagara Falls. With each site showing multiple films daily the ticketing and group reservation systems generate a massive amount of information. While each theatre strives to use consistent indicators, decision makers wanted something more to help capture the big picture.
The JMR SoftwareSystems Dashboard provided a solution. Sales information from the theatres is collected throughout the day, summarized, cleaned up and pulled to a central repository at the DCI corporate headquarters in Ogden, Utah. This information is made accessible through the web browser on any computer in the company’s network. Decision makers have access to a set of detailed reports along with a number of animated graphs and charts that measure each key indicator. These reports were designed by DCI’s managers and sales staff, with the finished results reflecting the way they want to see their business. No compromises.
Pulling together data collected all over North America? No problem for JMR Dashboard
Destination Cinema knew what they needed, but the repetitive task of running daily reports from the ticketing system, then massaging the numbers into a spreadsheet was a draw on resources. With JMR Dashboard, reports built with the powerful industry leading Crystal Reports suite take the effort out. When DCI wanted two years of historical data charted against the current numbers, it was no problem for JMR’s experienced report designers. With the canned Point Of Sale system reports there was simply no suitable option.
Marketing has benefitted as well, with a set of reports providing answers to questions that matter to sales. What are the top customers at every site? The up to the minute answer is on the Dashboard. What clients have done less business this year than last? That report’s on the Dashboard.
With plans to integrate their retail and restaurant systems, Destination Cinema will soon see a wealth of new strategic reporting opportunities. JMR Dashboard unlocks the intelligence in their daily numbers.
